"Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition"
About this Quote
“Innumerable confusions” lands like a refusal of tidy narratives. Transitions don’t produce one crisis; they produce a swarm of mismatches - old institutions trying to run on new sensory realities. The subtext is almost anti-heroic: individual intention matters less than the infrastructural change underneath it. People don’t simply “adapt” to a technological shift; they misrecognize it, argue about the wrong things, and mistake novelty for decline or salvation.
Context matters: McLuhan is writing out of the mid-20th century media explosion - television, advertising, Cold War propaganda - when culture starts to feel less like inherited tradition and more like a programmable feedback loop. He’s also pre-empting the moral panic cycle. The sentence doesn’t scold the anxious; it legitimizes their vertigo while warning that confusion is part of the process, not proof that the process is uniquely catastrophic.
Intent, then, is both predictive and disarming: expect emotional turbulence, because the ground really is moving. The real critique is of any society that treats that turbulence as a personal failure rather than the price of a remade world.
Quote Details
| Topic | Technology |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
McLuhan, Marshall. (2026, January 16). Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition. FixQuotes. https://fixquotes.com/quotes/innumerable-confusions-and-a-feeling-of-despair-137637/
Chicago Style
McLuhan, Marshall. "Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/innumerable-confusions-and-a-feeling-of-despair-137637/.
MLA Style (9th ed.)
"Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/innumerable-confusions-and-a-feeling-of-despair-137637/. Accessed 12 Feb. 2026.









