"Insanity: doing the same thing over and over again and expecting different results"
About this Quote
The subtext is a critique of magical thinking: the belief that willpower, sincerity, or time can substitute for changing variables. That’s why it travels so well in workplaces, self-help circles, and political commentary. It turns frustration into clarity. If you’re stuck, the problem isn’t bad luck; it’s your method. The line flatters the listener as someone pragmatic enough to run an experiment on their own life.
Einstein’s context matters because his cultural brand is experimentation and counterintuitive breakthroughs. Even if he didn’t coin the phrase (its attribution is disputed), it borrows his ethos: reality doesn’t bend because you want it to. In physics, repeating the same procedure is exactly how you verify results; the twist here is that repetition without altered assumptions is not rigor, it’s inertia. The quote works because it weaponizes scientific logic against our most human habit: confusing persistence with progress.
Quote Details
| Topic | Learning from Mistakes |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Einstein, Albert. (2026, January 17). Insanity: doing the same thing over and over again and expecting different results. FixQuotes. https://fixquotes.com/quotes/insanity-doing-the-same-thing-over-and-over-again-25295/
Chicago Style
Einstein, Albert. "Insanity: doing the same thing over and over again and expecting different results." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/insanity-doing-the-same-thing-over-and-over-again-25295/.
MLA Style (9th ed.)
"Insanity: doing the same thing over and over again and expecting different results." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/insanity-doing-the-same-thing-over-and-over-again-25295/. Accessed 12 Feb. 2026.








