"Intuition becomes increasingly valuable in the new information society precisely because there is so much data"
About this Quote
Drowning in information is the modern condition, and Naisbitt’s line reads like an antidote that sounds almost heretical: when data multiplies, instinct matters more, not less. The intent is pragmatic, even managerial. He’s not romanticizing gut feelings; he’s pointing to a bottleneck in decision-making. In an “information society,” the scarce resource isn’t knowledge but attention, synthesis, and the courage to act before certainty arrives.
The subtext is a quiet critique of technocratic faith. More metrics don’t automatically produce better judgment; they can produce paralysis, or worse, the illusion that a spreadsheet has already made the moral and strategic calls for you. Intuition, in this framing, is pattern-recognition under pressure: the ability to spot signal when the noise is professionally generated and endlessly refreshed. It’s also a defense against being steered. When institutions and platforms can flood you with “evidence” for any narrative, the person who can’t filter is easy to manage.
Context matters here: Naisbitt built a brand on spotting “megatrends” as computing and media accelerated in the late 20th century. He’s writing from the executive perch where decisions must be made with incomplete, conflicting inputs. The line works because it flips the usual hierarchy. Data is presented as raw material; intuition is the higher-order tool that gives it shape. In an era that fetishizes dashboards, he’s reminding leaders that interpretation is the real leverage - and that the human mind, for all its biases, remains the final integration layer.
The subtext is a quiet critique of technocratic faith. More metrics don’t automatically produce better judgment; they can produce paralysis, or worse, the illusion that a spreadsheet has already made the moral and strategic calls for you. Intuition, in this framing, is pattern-recognition under pressure: the ability to spot signal when the noise is professionally generated and endlessly refreshed. It’s also a defense against being steered. When institutions and platforms can flood you with “evidence” for any narrative, the person who can’t filter is easy to manage.
Context matters here: Naisbitt built a brand on spotting “megatrends” as computing and media accelerated in the late 20th century. He’s writing from the executive perch where decisions must be made with incomplete, conflicting inputs. The line works because it flips the usual hierarchy. Data is presented as raw material; intuition is the higher-order tool that gives it shape. In an era that fetishizes dashboards, he’s reminding leaders that interpretation is the real leverage - and that the human mind, for all its biases, remains the final integration layer.
Quote Details
| Topic | Technology |
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