"Intuition becomes increasingly valuable in the new information society precisely because there is so much data"
About this Quote
The subtext is a quiet critique of technocratic faith. More metrics don’t automatically produce better judgment; they can produce paralysis, or worse, the illusion that a spreadsheet has already made the moral and strategic calls for you. Intuition, in this framing, is pattern-recognition under pressure: the ability to spot signal when the noise is professionally generated and endlessly refreshed. It’s also a defense against being steered. When institutions and platforms can flood you with “evidence” for any narrative, the person who can’t filter is easy to manage.
Context matters here: Naisbitt built a brand on spotting “megatrends” as computing and media accelerated in the late 20th century. He’s writing from the executive perch where decisions must be made with incomplete, conflicting inputs. The line works because it flips the usual hierarchy. Data is presented as raw material; intuition is the higher-order tool that gives it shape. In an era that fetishizes dashboards, he’s reminding leaders that interpretation is the real leverage - and that the human mind, for all its biases, remains the final integration layer.
Quote Details
| Topic | Technology |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Naisbitt, John. (2026, January 15). Intuition becomes increasingly valuable in the new information society precisely because there is so much data. FixQuotes. https://fixquotes.com/quotes/intuition-becomes-increasingly-valuable-in-the-71428/
Chicago Style
Naisbitt, John. "Intuition becomes increasingly valuable in the new information society precisely because there is so much data." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/intuition-becomes-increasingly-valuable-in-the-71428/.
MLA Style (9th ed.)
"Intuition becomes increasingly valuable in the new information society precisely because there is so much data." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/intuition-becomes-increasingly-valuable-in-the-71428/. Accessed 10 Feb. 2026.





