"Investors should invest on what they know. The biggest mistake is to invest on what they don't know"
About this Quote
The subtext is about edge and accountability. "What they know" doesn’t mean having read a thread or watched a segment on CNBC. It means understanding the drivers of a business or asset well enough to explain how it makes money, what could break, and what would make you change your mind. If you can’t do that, you’re not investing; you’re outsourcing judgment to momentum, crowd psychology, or a charismatic storyteller. The "biggest mistake" isn’t losing money; it’s confusing familiarity with comprehension, and mistaking access to information for an ability to interpret it.
Context matters: El-Erian comes from the world of institutional risk, where careers die from unseen correlations and "I didn’t know" isn’t an excuse. After repeated cycles of financial innovation and crisis, the quote reads like a post-2008 moral: complexity can be profitable, but it’s rarely forgiving. He’s urging investors to shrink the map until it matches the territory - not to be timid, but to be honest.
Quote Details
| Topic | Investment |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
El-Erian, Mohamed. (2026, January 16). Investors should invest on what they know. The biggest mistake is to invest on what they don't know. FixQuotes. https://fixquotes.com/quotes/investors-should-invest-on-what-they-know-the-88746/
Chicago Style
El-Erian, Mohamed. "Investors should invest on what they know. The biggest mistake is to invest on what they don't know." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/investors-should-invest-on-what-they-know-the-88746/.
MLA Style (9th ed.)
"Investors should invest on what they know. The biggest mistake is to invest on what they don't know." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/investors-should-invest-on-what-they-know-the-88746/. Accessed 4 Feb. 2026.



