"Investors should start with a view of skepticism. They should become intellectual investors rather than emotional investors. They should be careful, and they should be skeptical"
About this Quote
The key move is the contrast between "intellectual" and "emotional" investors. Levitt is framing investing not as a test of courage but as a test of cognition: can you interrogate a story when everyone else is applauding it? The subtext is that the market is saturated with incentives that prey on feeling - analyst hype, charismatic CEOs, TV-stock theatrics, and the very human itch to belong to a winning crowd. Emotional investing isn’t just panic-selling; it’s also greed dressed up as conviction.
Context matters. Levitt’s era was thick with retail participation, financial media boom times, and recurring scandals that showed how easily optimism can be manufactured. Coming from a public servant, this isn’t the romantic "trust your gut" ethic; it’s civic-minded risk literacy. He’s trying to harden the public against the oldest con in finance: the idea that you’re being offered certainty. Skepticism, for Levitt, is a form of consumer protection you have to supply yourself.
Quote Details
| Topic | Investment |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Levitt, Arthur. (n.d.). Investors should start with a view of skepticism. They should become intellectual investors rather than emotional investors. They should be careful, and they should be skeptical. FixQuotes. https://fixquotes.com/quotes/investors-should-start-with-a-view-of-skepticism-36170/
Chicago Style
Levitt, Arthur. "Investors should start with a view of skepticism. They should become intellectual investors rather than emotional investors. They should be careful, and they should be skeptical." FixQuotes. Accessed February 3, 2026. https://fixquotes.com/quotes/investors-should-start-with-a-view-of-skepticism-36170/.
MLA Style (9th ed.)
"Investors should start with a view of skepticism. They should become intellectual investors rather than emotional investors. They should be careful, and they should be skeptical." FixQuotes, https://fixquotes.com/quotes/investors-should-start-with-a-view-of-skepticism-36170/. Accessed 3 Feb. 2026.


