"It can't hurt, publicity is publicity, controversy and all that, it's all good"
About this Quote
The phrase "publicity is publicity" works because it's tautological on purpose. It flattens moral distinctions - praise and backlash, admiration and outrage - into the same measurable outcome: visibility. That’s not cynicism for its own sake; it's a survival strategy in a media ecosystem that rewards heat over nuance. When he adds "controversy and all that", he performs a shrug in language, signaling both familiarity with the cycle and distance from it. The controversy is treated like background noise, a recurring expense of doing business.
Context matters: coming from an actor, this isn't a philosopher's diagnosis of fame, it's a practitioner's field note. Actors live at the intersection of art, branding, and public projection. The subtext is less "stir up trouble" than "don't panic when trouble finds you". It's an argument for momentum: staying talked-about, even for messy reasons, keeps doors from quietly closing. In an attention economy, the worst outcome isn't being disliked; it's being forgotten.
Quote Details
| Topic | Marketing |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
David, Keith. (2026, January 16). It can't hurt, publicity is publicity, controversy and all that, it's all good. FixQuotes. https://fixquotes.com/quotes/it-cant-hurt-publicity-is-publicity-controversy-136926/
Chicago Style
David, Keith. "It can't hurt, publicity is publicity, controversy and all that, it's all good." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/it-cant-hurt-publicity-is-publicity-controversy-136926/.
MLA Style (9th ed.)
"It can't hurt, publicity is publicity, controversy and all that, it's all good." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/it-cant-hurt-publicity-is-publicity-controversy-136926/. Accessed 12 Feb. 2026.






