"It certainly was difficult to sell NAFTA because it's always difficult to sell open markets"
About this Quote
The subtext is paternal: ordinary voters are predictably anxious about trade; serious people understand the net gains. It is also a blueprint for elite politics in the 1990s and after. Free trade is presented as a default setting of modernity, and the task of leadership is to manage the narrative long enough to implement it. That helps explain why "open markets" becomes the hero phrase here. It is morally flattering, almost civic-sounding, and strategically abstract. Who wants to be against openness?
Context matters: NAFTA was sold during a period of high faith in globalization and economic efficiency, then retroactively litigated as communities absorbed dislocation without commensurate support. Summers' line captures that era's confident technocracy, and hints at the backlash it helped incubate: when you treat politics as sales, dissent doesn't disappear; it waits for a less polite language to return.
Quote Details
| Topic | Business |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Summers, Lawrence. (2026, January 16). It certainly was difficult to sell NAFTA because it's always difficult to sell open markets. FixQuotes. https://fixquotes.com/quotes/it-certainly-was-difficult-to-sell-nafta-because-87314/
Chicago Style
Summers, Lawrence. "It certainly was difficult to sell NAFTA because it's always difficult to sell open markets." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/it-certainly-was-difficult-to-sell-nafta-because-87314/.
MLA Style (9th ed.)
"It certainly was difficult to sell NAFTA because it's always difficult to sell open markets." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/it-certainly-was-difficult-to-sell-nafta-because-87314/. Accessed 12 Feb. 2026.




