"It costs so much to promote something these days that almost always safety is the preferred option, reference back to things which have been successful in the past. Also, people are simply not given the time to develop and find themselves and their audience as we were"
About this Quote
The real bite, though, is in the time argument. Hammill isn’t doing the usual old-guard lament that “music was better back then.” He’s pointing to a structural shift: the runway has shortened. In earlier eras, artists could be messy in public for a while, release imperfect records, play to half-empty rooms, and slowly converge on a voice and a tribe. That developmental slack produced weirdness, and weirdness eventually produced movements.
Now the market demands instant legibility: your “audience” must appear quickly, preferably pre-assembled through social platforms, and your persona has to be coherent before the work has even matured. The subtext is about power. “People are simply not given the time” implies time as permission granted by labels, media, and gatekeepers - and increasingly by the attention economy itself. Hammill, a veteran of prog’s long-form, slow-burn culture, is mourning not just aesthetics but incubation: the conditions that allow originality to survive long enough to become profitable.
Quote Details
| Topic | Marketing |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Hammill, Peter. (2026, January 15). It costs so much to promote something these days that almost always safety is the preferred option, reference back to things which have been successful in the past. Also, people are simply not given the time to develop and find themselves and their audience as we were. FixQuotes. https://fixquotes.com/quotes/it-costs-so-much-to-promote-something-these-days-143491/
Chicago Style
Hammill, Peter. "It costs so much to promote something these days that almost always safety is the preferred option, reference back to things which have been successful in the past. Also, people are simply not given the time to develop and find themselves and their audience as we were." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/it-costs-so-much-to-promote-something-these-days-143491/.
MLA Style (9th ed.)
"It costs so much to promote something these days that almost always safety is the preferred option, reference back to things which have been successful in the past. Also, people are simply not given the time to develop and find themselves and their audience as we were." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/it-costs-so-much-to-promote-something-these-days-143491/. Accessed 24 Feb. 2026.





