"It didn't happen every time for every movie. Ruthless People was a good movie, but we didn't get a good release or marketing. They completely blew the opening"
About this Quote
The phrase "It didn't happen every time for every movie" carries the bruised pragmatism of a director who’s seen the limits of authorship. Zucker, coming out of a comedy era where studios could still mint breakout hits, is describing the point where craft collides with corporate logistics: dates, theater counts, ad buys, trailers, press commitments, the invisible machinery that decides whether a film arrives as an event or as background noise. When he says "They completely blew the opening", he’s speaking the industry’s most unforgiving dialect: opening weekend as destiny. You can hear the subtext: the film didn’t fail, the rollout failed it.
There’s also an implied power dynamic. "They" is doing a lot of work, separating the creative team from the marketing apparatus, and quietly indicting a system where the people who make the product have limited control over how it’s sold. For a director known for precision-timed comedy, the irony stings: the audience’s first chance to laugh depends on someone else’s timing.
Quote Details
| Topic | Movie |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Zucker, David. (2026, January 16). It didn't happen every time for every movie. Ruthless People was a good movie, but we didn't get a good release or marketing. They completely blew the opening. FixQuotes. https://fixquotes.com/quotes/it-didnt-happen-every-time-for-every-movie-99833/
Chicago Style
Zucker, David. "It didn't happen every time for every movie. Ruthless People was a good movie, but we didn't get a good release or marketing. They completely blew the opening." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/it-didnt-happen-every-time-for-every-movie-99833/.
MLA Style (9th ed.)
"It didn't happen every time for every movie. Ruthless People was a good movie, but we didn't get a good release or marketing. They completely blew the opening." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/it-didnt-happen-every-time-for-every-movie-99833/. Accessed 7 Feb. 2026.