"It had been almost 30 years since the LPGA has played in Mexico. We are definitely looking forward to playing there next year and also coming back to play in Mexico in a month or so"
About this Quote
Gulbis is doing the kind of public optimism that athletes are asked to perform, but the line gives away more than it intends. The headline fact - “almost 30 years” - isn’t just trivia; it’s an indictment delivered in a neutral tone. Women’s golf hasn’t been “away” from Mexico by accident. The absence points to sponsorship realities, TV priorities, and a tour schedule historically built around markets that reliably underwrite events. By foregrounding the gap, she turns a standard promotional quote into a soft rebuke of how slowly women’s sports expand when the business case isn’t already proven.
The repetition is telling: “playing there next year” and then “coming back…in a month or so.” It’s clunky, but strategically so. She’s not only hyping one tournament; she’s trying to normalize Mexico as a recurring stop, not a one-off experiment. The subtext reads like reassurance aimed at multiple audiences at once: fans (“we’ll show up”), sponsors (“this is a commitment”), and the tour itself (“this can be part of the circuit”).
Her “definitely” does extra work, as if certainty can pre-empt the fragility of international scheduling. In women’s sports, “looking forward” often doubles as a political statement: enthusiasm as leverage. Gulbis’s real message is that Mexico isn’t a novelty market; it’s overdue, and the LPGA is finally acting like it.
The repetition is telling: “playing there next year” and then “coming back…in a month or so.” It’s clunky, but strategically so. She’s not only hyping one tournament; she’s trying to normalize Mexico as a recurring stop, not a one-off experiment. The subtext reads like reassurance aimed at multiple audiences at once: fans (“we’ll show up”), sponsors (“this is a commitment”), and the tour itself (“this can be part of the circuit”).
Her “definitely” does extra work, as if certainty can pre-empt the fragility of international scheduling. In women’s sports, “looking forward” often doubles as a political statement: enthusiasm as leverage. Gulbis’s real message is that Mexico isn’t a novelty market; it’s overdue, and the LPGA is finally acting like it.
Quote Details
| Topic | Sports |
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