"It had not yet been named Silicon Valley, but you had the defense industry, you had Hewlett-Packard. But you also had the counter-culture, the Bay Area. That entire brew came together in Steve Jobs"
About this Quote
The subtext is a rebuke to the tidy origin story that makes tech progress feel inevitable and morally neutral. Defense spending didn’t just bankroll hardware; it normalized a worldview where complex systems could be engineered, optimized, and scaled. The counterculture didn’t just supply vibes; it injected an aesthetics of liberation and a suspicion of bureaucratic ugliness. Put together, you get a figure like Jobs: someone who could sell control as freedom, and precision as beauty.
Qualman’s “entire brew” language is doing strategic mythmaking. It frames Jobs as the embodiment of a regional contradiction: a capitalist showman with a rebel’s rhetoric, a perfectionist who borrowed the spiritual charge of the era to market machines. The context here is the now-familiar question of why this place, why then, why him. Qualman’s answer is environmental: Jobs didn’t emerge despite the tension between war-tech and flower-power; he was the tension, packaged.
Quote Details
| Topic | Entrepreneur |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Qualman, Erik. (2026, January 17). It had not yet been named Silicon Valley, but you had the defense industry, you had Hewlett-Packard. But you also had the counter-culture, the Bay Area. That entire brew came together in Steve Jobs. FixQuotes. https://fixquotes.com/quotes/it-had-not-yet-been-named-silicon-valley-but-you-73086/
Chicago Style
Qualman, Erik. "It had not yet been named Silicon Valley, but you had the defense industry, you had Hewlett-Packard. But you also had the counter-culture, the Bay Area. That entire brew came together in Steve Jobs." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/it-had-not-yet-been-named-silicon-valley-but-you-73086/.
MLA Style (9th ed.)
"It had not yet been named Silicon Valley, but you had the defense industry, you had Hewlett-Packard. But you also had the counter-culture, the Bay Area. That entire brew came together in Steve Jobs." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/it-had-not-yet-been-named-silicon-valley-but-you-73086/. Accessed 7 Feb. 2026.


