"It has been shown that, in contrast to everything which classical national economy has hitherto taught, not the producer but the consumer is the ruling factor in economic life"
About this Quote
The subtext is a rebuke to the supply-side moralism embedded in older political economy, where production, thrift, and the discipline of labor look like the engine of prosperity. Schacht’s inversion flatters the modern age of mass society: what matters is purchasing power, confidence, and the psychological weather of the crowd. That’s not merely a theory; it’s a policy opening. If consumers are the pivot, then stabilizing wages, credit, and prices isn’t meddling, it’s realism. “Ruling” also implies volatility: the ruler can panic, stampede, withhold.
Context sharpens the edge. Schacht’s career sits inside the upheavals of Weimar and the Nazi-era economic machine, where technocrats learned that demand management, public works, and monetary choreography could outrun textbook constraints - until politics and militarization swallowed the ledger. Read this way, the line is less a timeless insight than a credential: the expert announcing that old doctrines have failed, and that a new managerial economics - one comfortable steering consumption - has arrived.
Quote Details
| Topic | Marketing |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Schacht, Hjalmar. (2026, January 17). It has been shown that, in contrast to everything which classical national economy has hitherto taught, not the producer but the consumer is the ruling factor in economic life. FixQuotes. https://fixquotes.com/quotes/it-has-been-shown-that-in-contrast-to-everything-73721/
Chicago Style
Schacht, Hjalmar. "It has been shown that, in contrast to everything which classical national economy has hitherto taught, not the producer but the consumer is the ruling factor in economic life." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/it-has-been-shown-that-in-contrast-to-everything-73721/.
MLA Style (9th ed.)
"It has been shown that, in contrast to everything which classical national economy has hitherto taught, not the producer but the consumer is the ruling factor in economic life." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/it-has-been-shown-that-in-contrast-to-everything-73721/. Accessed 28 Mar. 2026.





