"It is a paradoxical but profoundly true and important principle of life that the most likely way to reach a goal is to be aiming not at that goal itself but at some more ambitious goal beyond it"
About this Quote
The subtext is less self-help than civilizational diagnosis. Toynbee spent his career tracing how societies respond to pressure; his big thesis was that flourishing cultures meet “challenges” with creative leaps, and failing ones retreat into imitation and administration. Read through that lens, the “more ambitious goal beyond it” isn’t bravado, it’s an adaptive strategy: a society (or person) that aims only at the immediate objective optimizes for today’s constraints and ends up brittle. Over-aiming forces you to build capacities, alliances, and imagination you wouldn’t otherwise cultivate. Even if you miss, you land somewhere larger than you would have by playing it safe.
There’s also a gentle rebuke here to technocratic thinking. Toynbee is warning that narrow targets invite narrow methods: hitting a quota, winning a battle, balancing an account. Those are outcomes, not purposes. A higher aim supplies coherence and stamina; it turns effort from a transaction into a trajectory. The line works because it converts an apparent contradiction into a theory of momentum: the “beyond” isn’t distraction, it’s the engine that makes the nearer goal achievable.
Quote Details
| Topic | Goal Setting |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Toynbee, Arnold J. (2026, January 18). It is a paradoxical but profoundly true and important principle of life that the most likely way to reach a goal is to be aiming not at that goal itself but at some more ambitious goal beyond it. FixQuotes. https://fixquotes.com/quotes/it-is-a-paradoxical-but-profoundly-true-and-4360/
Chicago Style
Toynbee, Arnold J. "It is a paradoxical but profoundly true and important principle of life that the most likely way to reach a goal is to be aiming not at that goal itself but at some more ambitious goal beyond it." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/it-is-a-paradoxical-but-profoundly-true-and-4360/.
MLA Style (9th ed.)
"It is a paradoxical but profoundly true and important principle of life that the most likely way to reach a goal is to be aiming not at that goal itself but at some more ambitious goal beyond it." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/it-is-a-paradoxical-but-profoundly-true-and-4360/. Accessed 10 Feb. 2026.










