"It is advertising and the logic of consumerism that governs the depiction of reality in the mass media"
About this Quote
The subtext is moral as much as economic. “Logic of consumerism” implies a mindset where people are treated less as citizens with obligations than as shoppers with preferences. In that frame, public life gets translated into lifestyle content: politics becomes branding, tragedy becomes spectacle with a “human interest” hook, even dissent becomes a market segment. Complexity is costly; friction risks audience drop-off. What survives is what can be rendered as an identity, a vibe, a purchasable solution.
Context matters. Lasch wrote against late-20th-century American affluence and its psychic fallout - a culture he saw as hollowing out authority, tradition, and communal bonds while promising liberation through choice. His target wasn’t only corporate media but the deeper bargain modernity offers: trade thick social ties for thin, portable satisfactions.
What makes the sentence work is its cold, structural clarity. Lasch isn’t alleging a conspiracy; he’s arguing an incentive system. If consumerism is the operating system, media “reality” will always reboot into whatever keeps you watching, wanting, and buying.
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Citation Formats
APA Style (7th ed.)
Lasch, Christopher. (2026, January 15). It is advertising and the logic of consumerism that governs the depiction of reality in the mass media. FixQuotes. https://fixquotes.com/quotes/it-is-advertising-and-the-logic-of-consumerism-39716/
Chicago Style
Lasch, Christopher. "It is advertising and the logic of consumerism that governs the depiction of reality in the mass media." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/it-is-advertising-and-the-logic-of-consumerism-39716/.
MLA Style (9th ed.)
"It is advertising and the logic of consumerism that governs the depiction of reality in the mass media." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/it-is-advertising-and-the-logic-of-consumerism-39716/. Accessed 10 Feb. 2026.






