"It is an immutable law in business that words are words, explanations are explanations, promises are promises-but only performance is reality"
About this Quote
The intent is managerial and disciplinary. Geneen isn’t speaking to consumers; he’s speaking to employees, executives, and boards who can hide behind memos, projections, and strategic narratives. “Immutable law” is doing a lot of work here: it borrows the authority of physics to shut down debate. You can argue about market conditions, you can litigate intent, you can workshop the messaging. Reality, in his worldview, is the P&L, the delivery date, the numbers that survive a quarterly close.
The subtext is also a warning about charisma. In modern corporate culture, storytelling is often treated as a leadership skill, sometimes even a substitute for competence. Geneen, who ran ITT during the era of aggressive conglomerates and hard-nosed measurement, is pushing back against the idea that persuasion equals achievement. He’s insisting on accountability that can’t be spun: performance as the final audit.
It’s a quote that flatters results-driven leaders, but it also exposes the darker edge of that ethos: what gets rewarded is what can be counted, even when what counts isn’t what actually matters.
Quote Details
| Topic | Business |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Geneen, Harold S. (n.d.). It is an immutable law in business that words are words, explanations are explanations, promises are promises-but only performance is reality. FixQuotes. https://fixquotes.com/quotes/it-is-an-immutable-law-in-business-that-words-are-9968/
Chicago Style
Geneen, Harold S. "It is an immutable law in business that words are words, explanations are explanations, promises are promises-but only performance is reality." FixQuotes. Accessed February 3, 2026. https://fixquotes.com/quotes/it-is-an-immutable-law-in-business-that-words-are-9968/.
MLA Style (9th ed.)
"It is an immutable law in business that words are words, explanations are explanations, promises are promises-but only performance is reality." FixQuotes, https://fixquotes.com/quotes/it-is-an-immutable-law-in-business-that-words-are-9968/. Accessed 3 Feb. 2026.









