"It is an immutable law in business that words are words, explanations are explanations, promises are promises-but only performance is reality"
About this Quote
Geneen’s line reads like a cold shower for anyone seduced by corporate poetry. The rhythm matters: “words… explanations… promises” stacks the soft currencies of business into neat, almost legalistic categories, then snaps them in half with “but only performance is reality.” It’s not anti-communication; it’s anti-alibi. He’s telling you that language is cheap precisely because it’s infinitely reproducible, while results are scarce, measurable, and hard to fake for long.
The intent is managerial and disciplinary. Geneen isn’t speaking to consumers; he’s speaking to employees, executives, and boards who can hide behind memos, projections, and strategic narratives. “Immutable law” is doing a lot of work here: it borrows the authority of physics to shut down debate. You can argue about market conditions, you can litigate intent, you can workshop the messaging. Reality, in his worldview, is the P&L, the delivery date, the numbers that survive a quarterly close.
The subtext is also a warning about charisma. In modern corporate culture, storytelling is often treated as a leadership skill, sometimes even a substitute for competence. Geneen, who ran ITT during the era of aggressive conglomerates and hard-nosed measurement, is pushing back against the idea that persuasion equals achievement. He’s insisting on accountability that can’t be spun: performance as the final audit.
It’s a quote that flatters results-driven leaders, but it also exposes the darker edge of that ethos: what gets rewarded is what can be counted, even when what counts isn’t what actually matters.
The intent is managerial and disciplinary. Geneen isn’t speaking to consumers; he’s speaking to employees, executives, and boards who can hide behind memos, projections, and strategic narratives. “Immutable law” is doing a lot of work here: it borrows the authority of physics to shut down debate. You can argue about market conditions, you can litigate intent, you can workshop the messaging. Reality, in his worldview, is the P&L, the delivery date, the numbers that survive a quarterly close.
The subtext is also a warning about charisma. In modern corporate culture, storytelling is often treated as a leadership skill, sometimes even a substitute for competence. Geneen, who ran ITT during the era of aggressive conglomerates and hard-nosed measurement, is pushing back against the idea that persuasion equals achievement. He’s insisting on accountability that can’t be spun: performance as the final audit.
It’s a quote that flatters results-driven leaders, but it also exposes the darker edge of that ethos: what gets rewarded is what can be counted, even when what counts isn’t what actually matters.
Quote Details
| Topic | Business |
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