"It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen"

This quote by William Bernbach highlights the relevance of understanding human nature in order to be an effective communicator. He suggests that while a writer is focused on what they are taking into their writing, a communicator must be focused on what the reader or audience is leaving it. This suggests that a communicator should end up being a trainee of exactly how individuals review and eavesdrop order to successfully interact their message. This insight right into human nature is essential for a communicator to be successful in their craft. By understanding just how people read and pay attention, a communicator can customize their message to make sure that it is received in the means they meant. This quote highlights the importance of comprehending human nature in order to be an efficient communicator.