"It is more important to click with people than to click the shutter"
About this Quote
The intent is pragmatic, almost newsroom-hardheaded. Eisenstaedt made his name in the fast, intimate world of photojournalism, where the difference between an image that feels alive and one that feels stolen often comes down to whether the subject gives you something back. “More important” isn’t anti-craft; it’s a hierarchy. Exposure, focus, and shutter speed can be learned, purchased, automated. Rapport can’t. It has to be earned under pressure, sometimes in seconds.
The subtext also pushes against the myth of the heroic lone observer. Great photographs aren’t just “captured”; they’re co-produced by the subject’s willingness to be seen and the photographer’s ability to make that safe, interesting, or at least inevitable. In an era that increasingly equates photography with extraction - point, take, move on - Eisenstaedt is arguing for seduction and empathy as technique.
Context matters: coming out of early 20th-century upheavals and into mass-circulation magazines like Life, he understood that images shape public memory. “Click with people” is ethics and strategy fused: if you want pictures that last, you have to meet the person before you meet the moment.
Quote Details
| Topic | Art |
|---|---|
| Source | Quote commonly attributed to Alfred Eisenstaedt: "It is more important to click with people than to click the shutter." (see Wikiquote entry for Alfred Eisenstaedt) |
| Cite |
Citation Formats
APA Style (7th ed.)
Eisenstaedt, Alfred. (2026, January 15). It is more important to click with people than to click the shutter. FixQuotes. https://fixquotes.com/quotes/it-is-more-important-to-click-with-people-than-to-157682/
Chicago Style
Eisenstaedt, Alfred. "It is more important to click with people than to click the shutter." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/it-is-more-important-to-click-with-people-than-to-157682/.
MLA Style (9th ed.)
"It is more important to click with people than to click the shutter." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/it-is-more-important-to-click-with-people-than-to-157682/. Accessed 5 Feb. 2026.



