"It is much more difficult to measure nonperformance than performance"

This quote by Harold S. Geneen speaks to the difficulty of measuring success in locations that are not easily measurable. It is a lot easier to determine performance, as it can be done through tangible metrics such as sales figures, customer fulfillment scores, or other quantitative data. However, nonperformance is a lot more challenging to determine, as it is frequently subjective and intangible. It is hard to measure the effect of something that has not occurred, or to measure the potential of something that has not yet been understood. This quote speaks to the challenge of measuring success in locations that are not easily measurable, and highlights the value of discovering ways to determine nonperformance in order to properly evaluate development.