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Time & Perspective Quote by Anita Brookner

"It is my contention that Aesop was writing for the tortoise market. hares have no time to read"

About this Quote

Brookner’s line lands like a dry aperitif: brisk, a little biting, and designed to sharpen your appetite for the uncomfortable truth inside it. By joking that Aesop was “writing for the tortoise market,” she reframes the fable’s moral economy as an early lesson in audience targeting. The punchline - “hares have no time to read” - turns the familiar virtue tale into a sly comment on cultural consumption: literature belongs, by default, to those with the leisure (or temperament) for slowness.

The intent isn’t to sneer at speed so much as to expose how speed reorganizes attention. The “hare” isn’t simply lazy; it’s busy, overstimulated, certain it can afford to skip the long-form work of reading and still win. Brookner’s tortoise, meanwhile, becomes less a hero than a demographic: people who build their lives around patience, repetition, and interiority. That’s funny because it’s so transactional - fables as market research - but it’s also accusatory. If the hares don’t read, they also don’t get shaped by the kinds of moral reflection fables offer. They live in the realm of impulse, headline, and shortcut.

Context matters: Brookner, a historian and novelist of restrained intelligence, wrote in a Britain increasingly defined by pace, productivity, and surface. Her wit carries a historian’s suspicion of “progress” as an unqualified good. The line flatters no one; it simply suggests that the culture will be authored by tortoises, then governed by hares who never bothered to learn the moral.

Quote Details

TopicWitty One-Liners
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Citation Formats

APA Style (7th ed.)
Brookner, Anita. (2026, January 17). It is my contention that Aesop was writing for the tortoise market. hares have no time to read. FixQuotes. https://fixquotes.com/quotes/it-is-my-contention-that-aesop-was-writing-for-46374/

Chicago Style
Brookner, Anita. "It is my contention that Aesop was writing for the tortoise market. hares have no time to read." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/it-is-my-contention-that-aesop-was-writing-for-46374/.

MLA Style (9th ed.)
"It is my contention that Aesop was writing for the tortoise market. hares have no time to read." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/it-is-my-contention-that-aesop-was-writing-for-46374/. Accessed 12 Feb. 2026.

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About the Author

Anita Brookner

Anita Brookner (July 16, 1938 - March 10, 2016) was a Historian from United Kingdom.

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