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Daily Inspiration Quote by Jose Marti

"It is necessary to make virtue fashionable"

About this Quote

Virtue, Marti implies, doesn’t fail because people can’t recognize it; it fails because it can’t compete. “Necessary” is the cold, organizing word here: he’s not pleading for personal purity, he’s talking about strategy. In a world where status travels faster than principles, morality has to be engineered into something people want to be seen practicing. The line is less Sunday-school than street-level: if vice is glamorized, virtue needs its own glamour, its own social reward system.

That’s a bracingly modern insight for a 19th-century anti-colonial activist. Marti spent his life trying to build a collective identity strong enough to outlast the seductions of empire, corruption, and cynicism. “Fashionable” is doing the heavy lifting: fashion is public, contagious, and performative. It spreads through imitation, through the desire not to be left behind. Marti is quietly conceding that arguments alone don’t move crowds; culture does. If a liberation movement wants durability, it must win the aesthetic battle as much as the political one.

The subtext is a warning against moralism that feels like deprivation. Preaching virtue as sacrifice is a losing brand. Make it aspirational, and you recruit the very human impulses - pride, belonging, reputation - that reformers often pretend don’t exist. Marti’s genius is refusing that pretense: he treats ethics not as private holiness but as a public style with political consequences.

Quote Details

TopicEthics & Morality
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APA Style (7th ed.)
Marti, Jose. (n.d.). It is necessary to make virtue fashionable. FixQuotes. https://fixquotes.com/quotes/it-is-necessary-to-make-virtue-fashionable-87249/

Chicago Style
Marti, Jose. "It is necessary to make virtue fashionable." FixQuotes. Accessed February 2, 2026. https://fixquotes.com/quotes/it-is-necessary-to-make-virtue-fashionable-87249/.

MLA Style (9th ed.)
"It is necessary to make virtue fashionable." FixQuotes, https://fixquotes.com/quotes/it-is-necessary-to-make-virtue-fashionable-87249/. Accessed 2 Feb. 2026.

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About the Author

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Jose Marti (January 28, 1853 - May 19, 1895) was a Activist from Cuba.

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