"It is necessary to make virtue fashionable"
About this Quote
That’s a bracingly modern insight for a 19th-century anti-colonial activist. Marti spent his life trying to build a collective identity strong enough to outlast the seductions of empire, corruption, and cynicism. “Fashionable” is doing the heavy lifting: fashion is public, contagious, and performative. It spreads through imitation, through the desire not to be left behind. Marti is quietly conceding that arguments alone don’t move crowds; culture does. If a liberation movement wants durability, it must win the aesthetic battle as much as the political one.
The subtext is a warning against moralism that feels like deprivation. Preaching virtue as sacrifice is a losing brand. Make it aspirational, and you recruit the very human impulses - pride, belonging, reputation - that reformers often pretend don’t exist. Marti’s genius is refusing that pretense: he treats ethics not as private holiness but as a public style with political consequences.
Quote Details
| Topic | Ethics & Morality |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Marti, Jose. (2026, January 15). It is necessary to make virtue fashionable. FixQuotes. https://fixquotes.com/quotes/it-is-necessary-to-make-virtue-fashionable-87249/
Chicago Style
Marti, Jose. "It is necessary to make virtue fashionable." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/it-is-necessary-to-make-virtue-fashionable-87249/.
MLA Style (9th ed.)
"It is necessary to make virtue fashionable." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/it-is-necessary-to-make-virtue-fashionable-87249/. Accessed 24 Feb. 2026.













