"It is not good enough for things to be planned - they still have to be done; for the intention to become a reality, energy has to be launched into operation"
About this Quote
The key phrase is “energy has to be launched into operation.” Launched suggests something physical and risky: fuel, ignition, trajectory. It’s a rebuke to the fantasy that outcomes arrive through moral posture or well-designed charts. Kelly’s subtext is darker than it first appears: intention can become an alibi. If you meant well, you can claim virtue even when nothing changes. That’s a common move in politics, in workplaces, in private life - the manager with the “roadmap,” the citizen with the “concerns,” the friend who “totally plans” to show up.
Coming from a mid-century satirist working in mass media, the line doubles as a comment on how public life manufactures plans to manage anxiety, not solve problems. Kelly isn’t anti-planning; he’s anti-substitution. Strategy matters, but it only earns its keep when it crosses the border into motion, where consequences and accountability live.
Quote Details
| Topic | Motivational |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Kelly, Walt. (n.d.). It is not good enough for things to be planned - they still have to be done; for the intention to become a reality, energy has to be launched into operation. FixQuotes. https://fixquotes.com/quotes/it-is-not-good-enough-for-things-to-be-planned--104351/
Chicago Style
Kelly, Walt. "It is not good enough for things to be planned - they still have to be done; for the intention to become a reality, energy has to be launched into operation." FixQuotes. Accessed February 3, 2026. https://fixquotes.com/quotes/it-is-not-good-enough-for-things-to-be-planned--104351/.
MLA Style (9th ed.)
"It is not good enough for things to be planned - they still have to be done; for the intention to become a reality, energy has to be launched into operation." FixQuotes, https://fixquotes.com/quotes/it-is-not-good-enough-for-things-to-be-planned--104351/. Accessed 3 Feb. 2026.


