"It is not the beauty of a building you should look at; its the construction of the foundation that will stand the test of time"
About this Quote
The intent is corrective. “Beauty” here isn’t an anti-aesthetic stance; it’s shorthand for what sells fast: image, charm, the polished hook. Coe pivots the listener toward “construction,” a word that implies labor, planning, and unglamorous decisions made when no one’s watching. The foundation is the part you can’t post, can’t tour, can’t easily monetize - but it’s what determines whether the building (or a life, a relationship, a career) survives weather, time, and scrutiny.
The subtext is moral and cultural. Coe’s genre has long traded on “realness,” yet it also runs on branding: outlaw poses, patriotic packaging, curated grit. This quote quietly indicts that economy. It suggests that the only durability worth chasing is structural: character over charisma, systems over aesthetics, commitments over applause.
Context matters because Coe isn’t a motivational poster guy; he’s a complicated figure from a tradition that mythologizes rough edges. That tension makes the line work. It’s practical, almost blunt, but it’s also a self-aware critique of a world - including his own - that rewards the pretty front wall and forgets to check the footing.
Quote Details
| Topic | Wisdom |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Coe, David Allan. (2026, January 14). It is not the beauty of a building you should look at; its the construction of the foundation that will stand the test of time. FixQuotes. https://fixquotes.com/quotes/it-is-not-the-beauty-of-a-building-you-should-120137/
Chicago Style
Coe, David Allan. "It is not the beauty of a building you should look at; its the construction of the foundation that will stand the test of time." FixQuotes. January 14, 2026. https://fixquotes.com/quotes/it-is-not-the-beauty-of-a-building-you-should-120137/.
MLA Style (9th ed.)
"It is not the beauty of a building you should look at; its the construction of the foundation that will stand the test of time." FixQuotes, 14 Jan. 2026, https://fixquotes.com/quotes/it-is-not-the-beauty-of-a-building-you-should-120137/. Accessed 11 Feb. 2026.








