"It is the advertiser who provides the paper for the subscriber. It is not to be disputed, that the publisher of a newspaper in this country, without a very exhaustive advertising support, would receive less reward for his labor than the humblest mechanic"
About this Quote
The intent is partly defensive and partly strategic. Hamilton is arguing about incentives in a young nation where newspapers were multiplying and political factions were learning to use them. By insisting “it is not to be disputed,” he performs authority while foreclosing moral panic: don’t pretend the publisher is a disinterested tribune when he’s operating a fragile business. The comparison to “the humblest mechanic” is a calculated populist pivot from an elitist figure. It flatters labor while warning that journalism, absent advertising, is economically closer to precarious craft than to dignified public service.
The subtext is the uncomfortable trade: financial independence is rarely pure independence. If advertisers “provide the paper,” they also gain leverage over what gets printed on it, even without overt censorship. Hamilton isn’t exactly lamenting this; he’s normalizing it as reality, which is why the quote still reads like a prototype for today’s media criticism. Long before “clicks” and “brand safety,” he’s telling you where the power sits: not solely in the newsroom, but in the revenue model that keeps the presses running.
Quote Details
| Topic | Marketing |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Hamilton, Alexander. (2026, January 17). It is the advertiser who provides the paper for the subscriber. It is not to be disputed, that the publisher of a newspaper in this country, without a very exhaustive advertising support, would receive less reward for his labor than the humblest mechanic. FixQuotes. https://fixquotes.com/quotes/it-is-the-advertiser-who-provides-the-paper-for-25677/
Chicago Style
Hamilton, Alexander. "It is the advertiser who provides the paper for the subscriber. It is not to be disputed, that the publisher of a newspaper in this country, without a very exhaustive advertising support, would receive less reward for his labor than the humblest mechanic." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/it-is-the-advertiser-who-provides-the-paper-for-25677/.
MLA Style (9th ed.)
"It is the advertiser who provides the paper for the subscriber. It is not to be disputed, that the publisher of a newspaper in this country, without a very exhaustive advertising support, would receive less reward for his labor than the humblest mechanic." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/it-is-the-advertiser-who-provides-the-paper-for-25677/. Accessed 3 Feb. 2026.






