"It is the set of the sails, not the direction of the wind that determines which way we will go"
About this Quote
The subtext is classic late-20th-century American achievement logic, streamlined into something you can repeat before a sales call. “Set of the sails” implies preparation and technique, not mere optimism. A sail must be cut correctly, angled, adjusted; it’s work. Rohn is selling the idea that character is operational: the routines you keep, the standards you enforce, the goals you articulate. Even “which way we will go” frames life like navigation - measurable progress, chosen direction, purposeful driftlessness.
Context matters here. Rohn built his reputation in the booming motivational circuit that fed entrepreneurship and corporate training in the 1970s through 1990s, when personal development and business success started sharing the same vocabulary. In that world, uncertainty isn’t a tragedy; it’s the permanent condition. The quote’s intent is to turn that anxiety into fuel: if the wind won’t behave, you’d better become the kind of person who can still steer.
Quote Details
| Topic | Motivational |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Rohn, Jim. (2026, January 14). It is the set of the sails, not the direction of the wind that determines which way we will go. FixQuotes. https://fixquotes.com/quotes/it-is-the-set-of-the-sails-not-the-direction-of-16695/
Chicago Style
Rohn, Jim. "It is the set of the sails, not the direction of the wind that determines which way we will go." FixQuotes. January 14, 2026. https://fixquotes.com/quotes/it-is-the-set-of-the-sails-not-the-direction-of-16695/.
MLA Style (9th ed.)
"It is the set of the sails, not the direction of the wind that determines which way we will go." FixQuotes, 14 Jan. 2026, https://fixquotes.com/quotes/it-is-the-set-of-the-sails-not-the-direction-of-16695/. Accessed 4 Feb. 2026.






