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Daily Inspiration Quote by Dan Flavin

"It is what it is, and it ain't nothin' else... Everything is clearly, openly, plainly delivered"

About this Quote

Flavin’s shruggy aphorism reads like street wisdom, but it’s really an aesthetic ultimatum: stop hunting for hidden rooms. “It is what it is” is the credo of Minimalism at its most blunt, and Flavin makes it blunter with the double-negative swagger of “it ain’t nothin’ else.” He’s not being anti-intellectual so much as anti-mystification. The work doesn’t need your biography decoder ring, and it doesn’t want your metaphysical rescue mission.

In context, that matters because Flavin’s signature materials - off-the-shelf fluorescent tubes, industrial fixtures, standardized colors - arrive pre-depleted of artisan romance. He uses the hardware store as a scalpel. By choosing a medium associated with offices and storefronts, he stages a quiet revolt against the museum’s habit of sanctifying everything it touches. The light is literal, but it’s also a trap: the more “plainly delivered” it is, the more it destabilizes what you think you’re seeing. A tube on a wall becomes an atmosphere; a corner becomes a prism; the room turns into the sculpture’s real body.

The subtext is a preemptive strike on criticism. Flavin knows viewers will project spirituality onto luminous color, or narrative onto a spare arrangement. His insistence on clarity is partly sincere and partly defensive: a way to keep interpretation from turning the object into a symbol. Yet the line also reveals the joke at Minimalism’s center - when you banish metaphor, you end up making the conditions of viewing (space, perception, attention) the drama. The “nothing else” is exactly where everything else sneaks in.

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APA Style (7th ed.)
Flavin, Dan. (2026, January 15). It is what it is, and it ain't nothin' else... Everything is clearly, openly, plainly delivered. FixQuotes. https://fixquotes.com/quotes/it-is-what-it-is-and-it-aint-nothin-else-158037/

Chicago Style
Flavin, Dan. "It is what it is, and it ain't nothin' else... Everything is clearly, openly, plainly delivered." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/it-is-what-it-is-and-it-aint-nothin-else-158037/.

MLA Style (9th ed.)
"It is what it is, and it ain't nothin' else... Everything is clearly, openly, plainly delivered." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/it-is-what-it-is-and-it-aint-nothin-else-158037/. Accessed 12 Feb. 2026.

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Dan Flavin: It Is What It Is - Plainness of Light
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About the Author

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Dan Flavin (April 1, 1933 - November 29, 1996) was a Sculptor from USA.

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