"It is what it is, and it ain't nothin' else... Everything is clearly, openly, plainly delivered"
About this Quote
In context, that matters because Flavin’s signature materials - off-the-shelf fluorescent tubes, industrial fixtures, standardized colors - arrive pre-depleted of artisan romance. He uses the hardware store as a scalpel. By choosing a medium associated with offices and storefronts, he stages a quiet revolt against the museum’s habit of sanctifying everything it touches. The light is literal, but it’s also a trap: the more “plainly delivered” it is, the more it destabilizes what you think you’re seeing. A tube on a wall becomes an atmosphere; a corner becomes a prism; the room turns into the sculpture’s real body.
The subtext is a preemptive strike on criticism. Flavin knows viewers will project spirituality onto luminous color, or narrative onto a spare arrangement. His insistence on clarity is partly sincere and partly defensive: a way to keep interpretation from turning the object into a symbol. Yet the line also reveals the joke at Minimalism’s center - when you banish metaphor, you end up making the conditions of viewing (space, perception, attention) the drama. The “nothing else” is exactly where everything else sneaks in.
Quote Details
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Citation Formats
APA Style (7th ed.)
Flavin, Dan. (2026, January 15). It is what it is, and it ain't nothin' else... Everything is clearly, openly, plainly delivered. FixQuotes. https://fixquotes.com/quotes/it-is-what-it-is-and-it-aint-nothin-else-158037/
Chicago Style
Flavin, Dan. "It is what it is, and it ain't nothin' else... Everything is clearly, openly, plainly delivered." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/it-is-what-it-is-and-it-aint-nothin-else-158037/.
MLA Style (9th ed.)
"It is what it is, and it ain't nothin' else... Everything is clearly, openly, plainly delivered." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/it-is-what-it-is-and-it-aint-nothin-else-158037/. Accessed 12 Feb. 2026.








