"It isn't what I do, but how I do it. It isn't what I say, but how I say it, and how I look when I do it and say it"
About this Quote
The repetition (“It isn’t what... but how...”) works like a stage routine: setup, echo, escalation. She moves from action to speech to the total image - “how I look” - admitting what polite society tries to pretend isn’t true: perception is the currency, and women are charged interest on it. West flips that unfairness into strategy. If the world insists on reading her body, she’ll write the script.
Context matters: West’s persona was forged in vaudeville and early Hollywood, ecosystems built on censorship codes and male gatekeeping. You couldn’t always say the scandalous thing; you could imply it, sing it sideways, let a glance do the dirty work. Her genius was making innuendo feel like authorship. The subtext is control: not just seduction, but self-direction. She’s asserting that style isn’t decoration; it’s how a woman survives, subverts, and stays unforgettable in an industry designed to forget her.
Quote Details
| Topic | Witty One-Liners |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
West, Mae. (2026, January 17). It isn't what I do, but how I do it. It isn't what I say, but how I say it, and how I look when I do it and say it. FixQuotes. https://fixquotes.com/quotes/it-isnt-what-i-do-but-how-i-do-it-it-isnt-what-i-28609/
Chicago Style
West, Mae. "It isn't what I do, but how I do it. It isn't what I say, but how I say it, and how I look when I do it and say it." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/it-isnt-what-i-do-but-how-i-do-it-it-isnt-what-i-28609/.
MLA Style (9th ed.)
"It isn't what I do, but how I do it. It isn't what I say, but how I say it, and how I look when I do it and say it." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/it-isnt-what-i-do-but-how-i-do-it-it-isnt-what-i-28609/. Accessed 12 Feb. 2026.



