"It makes sense to invest in new work. It's almost like having a research department in a scientific laboratory. You have to try things out. You'll make some bad mistakes. Some things will fail but at least you'll energise the organisation"
About this Quote
The subtext is a quiet rebuke to cultural managers who treat new work as optional garnish while relying on the guaranteed returns of the canon. Bryars argues that failure isn’t an embarrassment to be concealed; it’s the admission price. “You’ll make some bad mistakes” reads like preemptive cover for boards and funders: if you want a living art form, you have to tolerate prototypes, dead ends, pieces that don’t land. He’s reframing “mistake” as evidence of seriousness, not incompetence.
The most revealing phrase is “energise the organisation.” The point isn’t only the artworks produced; it’s the internal effect of trying. New work forces ensembles, administrators, and audiences out of autopilot. It refreshes craft, conversation, and identity. Bryars is selling experimentation as organisational hygiene: without it, institutions don’t just get conservative. They get tired.
Quote Details
| Topic | Vision & Strategy |
|---|---|
| Source | Help us find the source |
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Citation Formats
APA Style (7th ed.)
Bryars, Gavin. (2026, January 17). It makes sense to invest in new work. It's almost like having a research department in a scientific laboratory. You have to try things out. You'll make some bad mistakes. Some things will fail but at least you'll energise the organisation. FixQuotes. https://fixquotes.com/quotes/it-makes-sense-to-invest-in-new-work-its-almost-66155/
Chicago Style
Bryars, Gavin. "It makes sense to invest in new work. It's almost like having a research department in a scientific laboratory. You have to try things out. You'll make some bad mistakes. Some things will fail but at least you'll energise the organisation." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/it-makes-sense-to-invest-in-new-work-its-almost-66155/.
MLA Style (9th ed.)
"It makes sense to invest in new work. It's almost like having a research department in a scientific laboratory. You have to try things out. You'll make some bad mistakes. Some things will fail but at least you'll energise the organisation." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/it-makes-sense-to-invest-in-new-work-its-almost-66155/. Accessed 12 Feb. 2026.



