"It now costs more to amuse a child than it once did to educate his father"
About this Quote
The gendered pronouns (“his father”) pin the quote in mid-century America, where the father is the benchmark of progress and the child is the new target market. Monroe came up as mass entertainment was becoming an industry with real muscle: radio, records, movies, early television, branded toys, theme-park dreams. The subtext is that childhood has been annexed by the marketplace. Keeping a kid entertained is no longer a matter of imagination and spare time; it’s a budget category, a status signal, a quiet parental anxiety.
There’s also a sneaky accusation aimed at adults. If it costs “more” to amuse the child, that implies we’re choosing the pricier, shinier route - not because it’s better, but because we’ve been trained to equate spending with care. Monroe, a professional entertainer, delivers the critique from inside the tent: the showman acknowledging that the show has gotten too big, too costly, and maybe too central to what we call a good life.
Quote Details
| Topic | Money |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Monroe, Vaughn. (2026, January 15). It now costs more to amuse a child than it once did to educate his father. FixQuotes. https://fixquotes.com/quotes/it-now-costs-more-to-amuse-a-child-than-it-once-129662/
Chicago Style
Monroe, Vaughn. "It now costs more to amuse a child than it once did to educate his father." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/it-now-costs-more-to-amuse-a-child-than-it-once-129662/.
MLA Style (9th ed.)
"It now costs more to amuse a child than it once did to educate his father." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/it-now-costs-more-to-amuse-a-child-than-it-once-129662/. Accessed 11 Feb. 2026.










