"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently"
About this Quote
The subtext is aimed at two audiences at once. For executives, it’s a warning against the seductive logic of short-term wins: the quarter looks great, the corners cut are invisible, the downside is deferred. For ordinary people, it’s a reminder that trust is a fragile public good, maintained by consistency more than charisma. The “If you think about that” is doing heavy lifting too; it flatters the listener into believing they’re rational and self-controlled, then quietly asks them to rehearse consequences before impulse takes the wheel.
Context matters: Buffett’s brand has always been “boring” in the most strategic way. Patience, restraint, and a clean reputation are not side values in his universe; they are the moat. In an era where visibility is constant and receipts are permanent, the quote reads less like folksy wisdom and more like governance advice: act as if scrutiny is inevitable, because it is.
Quote Details
| Topic | Honesty & Integrity |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Buffett, Warren. (2026, January 15). It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently. FixQuotes. https://fixquotes.com/quotes/it-takes-20-years-to-build-a-reputation-and-five-18374/
Chicago Style
Buffett, Warren. "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/it-takes-20-years-to-build-a-reputation-and-five-18374/.
MLA Style (9th ed.)
"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/it-takes-20-years-to-build-a-reputation-and-five-18374/. Accessed 7 Feb. 2026.








