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Success Quote by Warren Buffett

"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently"

About this Quote

Buffett’s line lands because it sneaks a moral commandment into an accountant’s equation. “20 years” and “five minutes” aren’t just time spans; they’re a brutal asymmetry that every modern institution pretends doesn’t exist until it’s trending. Reputation is framed as compound interest: slow, steady accretion through thousands of small choices. Ruin is framed as a flash crash. The numbers do the rhetorical work of making ethics feel less like virtue and more like risk management, which is precisely Buffett’s genius: he sells character in the language of capital.

The subtext is aimed at two audiences at once. For executives, it’s a warning against the seductive logic of short-term wins: the quarter looks great, the corners cut are invisible, the downside is deferred. For ordinary people, it’s a reminder that trust is a fragile public good, maintained by consistency more than charisma. The “If you think about that” is doing heavy lifting too; it flatters the listener into believing they’re rational and self-controlled, then quietly asks them to rehearse consequences before impulse takes the wheel.

Context matters: Buffett’s brand has always been “boring” in the most strategic way. Patience, restraint, and a clean reputation are not side values in his universe; they are the moat. In an era where visibility is constant and receipts are permanent, the quote reads less like folksy wisdom and more like governance advice: act as if scrutiny is inevitable, because it is.

Quote Details

TopicHonesty & Integrity
SourceHelp us find the source
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Citation Formats

APA Style (7th ed.)
Buffett, Warren. (2026, January 15). It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently. FixQuotes. https://fixquotes.com/quotes/it-takes-20-years-to-build-a-reputation-and-five-18374/

Chicago Style
Buffett, Warren. "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/it-takes-20-years-to-build-a-reputation-and-five-18374/.

MLA Style (9th ed.)
"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/it-takes-20-years-to-build-a-reputation-and-five-18374/. Accessed 7 Feb. 2026.

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It Takes 20 Years to Build a Reputation - Warren Buffett
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About the Author

Warren Buffett

Warren Buffett (born August 30, 1930) is a Businessman from USA.

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