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Science Quote by Isaac Asimov

"It takes more than capital to swing business. You've got to have the A. I. D. degree to get by - Advertising, Initiative, and Dynamics"

About this Quote

Asimov’s little acronym is a bait-and-switch: it starts in the language of hard-headed commerce ("capital") and ends by smuggling in a scientist’s thesis about systems. Money is necessary, he concedes, but it’s inert. What animates business is information (advertising), agency (initiative), and motion (dynamics). The joke is the fake credential - the "A.I.D. degree" - a pointed riff on how capitalism loves to dress instincts and hustle up as formal expertise. Asimov, who spent his career translating complex ideas into crisp narratives, is also poking at our craving for simple formulas: three letters, a tidy ladder, a passkey to "get by."

The subtext is less motivational-poster than cultural diagnosis. "Advertising" isn’t merely marketing; it’s the oxygen of attention in a crowded marketplace, a pre-internet preview of the persuasion economy where visibility can beat quality. "Initiative" nods to entrepreneurship mythology - the Protestant work ethic rebooted as personal brand. "Dynamics" is the most Asimovian word in the set: it frames business not as a stable ledger but as a moving, feedback-driven machine. Industries shift, competitors adapt, tastes mutate; the winners aren’t just well-funded, they’re responsive.

Contextually, it fits a mid-20th-century America enthralled by managerial science and corporate growth, when "know-how" became a social currency. Asimov offers a witty, slightly cynical reminder that the modern marketplace rewards not just what you have, but how fast you can make it move - and how convincingly you can tell people it’s already moving.

Quote Details

TopicMarketing
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Citation Formats

APA Style (7th ed.)
Asimov, Isaac. (2026, January 17). It takes more than capital to swing business. You've got to have the A. I. D. degree to get by - Advertising, Initiative, and Dynamics. FixQuotes. https://fixquotes.com/quotes/it-takes-more-than-capital-to-swing-business-31623/

Chicago Style
Asimov, Isaac. "It takes more than capital to swing business. You've got to have the A. I. D. degree to get by - Advertising, Initiative, and Dynamics." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/it-takes-more-than-capital-to-swing-business-31623/.

MLA Style (9th ed.)
"It takes more than capital to swing business. You've got to have the A. I. D. degree to get by - Advertising, Initiative, and Dynamics." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/it-takes-more-than-capital-to-swing-business-31623/. Accessed 21 Feb. 2026.

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A I D Degree: Advertising Initiative and Dynamics for Business Success
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About the Author

Isaac Asimov

Isaac Asimov (January 2, 1920 - April 6, 1992) was a Scientist from USA.

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