"It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now"

This quote by Steve Jobs talks to the significance of innovation and remaining ahead of the curve. He is stating that if they had just given customers what they requested for, they would have been satisfied for a short period of time, but would soon be looking for something new. Rather, they put in the time to construct something that led its time, the NeXT computer, which took 3 years to develop. This quote talks to the importance of taking threats and pressing borders in order to develop something that will stand the test of time. It likewise speaks with the importance of listening to customers, but not necessarily giving them precisely what they request. By taking the time to create something that is ingenious and ahead of its time, companies can develop products that will stay pertinent and preferable for many years to come.