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Art & Creativity Quote by Richard Donner

"It was 1978 when Superman came out, and I kept thinking, Why don't they do something about it? They've done all these crappy attempts at comic book film adaptations. What can we do different? Why don't we just re-release this thing?"

About this Quote

Donner is calling out a dirty little secret of Hollywood nostalgia: most “reboots” aren’t acts of imagination, they’re admissions of defeat. The bite in “all these crappy attempts” isn’t just cranky elder statesman talk. It’s a director who watched a medium get strip-mined by studios that wanted the brand benefits of comic books without the tonal discipline that makes them work. In Donner’s telling, Superman (1978) isn’t merely a successful movie; it’s the proof-of-concept that everyone keeps refusing to learn from.

The rhetorical move is sly. He frames the solution as almost offensively simple: stop trying to outsmart the material, stop pretending the problem is the audience, and just put the good version back in circulation. “Why don’t we just re-release this thing?” sounds like practicality, but it’s also a critique of an industry addicted to novelty as marketing strategy. If the new adaptations can’t beat the old one, maybe the “new” was never the point.

Context matters: Donner’s Superman arrived before the genre became an assembly line, when “verisimilitude” meant treating a man in a cape with emotional sincerity rather than ironic distance. His insistence on re-release reads like a defense of craft against corporate churn. It’s also a quiet flex: the best rebuttal to a bad remake isn’t a think piece, it’s a projector.

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TopicMovie
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Citation Formats

APA Style (7th ed.)
Donner, Richard. (2026, January 16). It was 1978 when Superman came out, and I kept thinking, Why don't they do something about it? They've done all these crappy attempts at comic book film adaptations. What can we do different? Why don't we just re-release this thing? FixQuotes. https://fixquotes.com/quotes/it-was-1978-when-superman-came-out-and-i-kept-101358/

Chicago Style
Donner, Richard. "It was 1978 when Superman came out, and I kept thinking, Why don't they do something about it? They've done all these crappy attempts at comic book film adaptations. What can we do different? Why don't we just re-release this thing?" FixQuotes. January 16, 2026. https://fixquotes.com/quotes/it-was-1978-when-superman-came-out-and-i-kept-101358/.

MLA Style (9th ed.)
"It was 1978 when Superman came out, and I kept thinking, Why don't they do something about it? They've done all these crappy attempts at comic book film adaptations. What can we do different? Why don't we just re-release this thing?" FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/it-was-1978-when-superman-came-out-and-i-kept-101358/. Accessed 28 Mar. 2026.

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About the Author

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Richard Donner (April 24, 1930 - July 5, 2021) was a Director from USA.

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