"It was 1978 when Superman came out, and I kept thinking, Why don't they do something about it? They've done all these crappy attempts at comic book film adaptations. What can we do different? Why don't we just re-release this thing?"
About this Quote
The rhetorical move is sly. He frames the solution as almost offensively simple: stop trying to outsmart the material, stop pretending the problem is the audience, and just put the good version back in circulation. “Why don’t we just re-release this thing?” sounds like practicality, but it’s also a critique of an industry addicted to novelty as marketing strategy. If the new adaptations can’t beat the old one, maybe the “new” was never the point.
Context matters: Donner’s Superman arrived before the genre became an assembly line, when “verisimilitude” meant treating a man in a cape with emotional sincerity rather than ironic distance. His insistence on re-release reads like a defense of craft against corporate churn. It’s also a quiet flex: the best rebuttal to a bad remake isn’t a think piece, it’s a projector.
Quote Details
| Topic | Movie |
|---|---|
| Source | Help us find the source |
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Citation Formats
APA Style (7th ed.)
Donner, Richard. (2026, January 16). It was 1978 when Superman came out, and I kept thinking, Why don't they do something about it? They've done all these crappy attempts at comic book film adaptations. What can we do different? Why don't we just re-release this thing? FixQuotes. https://fixquotes.com/quotes/it-was-1978-when-superman-came-out-and-i-kept-101358/
Chicago Style
Donner, Richard. "It was 1978 when Superman came out, and I kept thinking, Why don't they do something about it? They've done all these crappy attempts at comic book film adaptations. What can we do different? Why don't we just re-release this thing?" FixQuotes. January 16, 2026. https://fixquotes.com/quotes/it-was-1978-when-superman-came-out-and-i-kept-101358/.
MLA Style (9th ed.)
"It was 1978 when Superman came out, and I kept thinking, Why don't they do something about it? They've done all these crappy attempts at comic book film adaptations. What can we do different? Why don't we just re-release this thing?" FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/it-was-1978-when-superman-came-out-and-i-kept-101358/. Accessed 12 Feb. 2026.
