"It was hard to watch, the business side is so big in the game"
About this Quote
“The business side is so big” carries a quiet accusation without naming villains. It shifts the focus from individual choices (a player chasing money, a team making a cutthroat trade) to a system that rewards those choices. The subtext is generational: for a star who came up in an era when loyalty and identity were still major currencies, today’s league can feel like a series of assets constantly being re-priced. Fans are asked to buy jerseys and belief while being reminded, repeatedly, that the brand comes first.
Context matters: Sundin is a player associated with steadiness and leadership, not drama. That makes the critique sharper. When someone that measured says it’s “hard to watch,” he’s giving permission for the audience to admit what they already sense: the sport’s emotional contract with fans is being rewritten in corporate language, and everyone is expected to pretend it’s just “how the game works.”
Quote Details
| Topic | Business |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Sundin, Mats. (2026, January 15). It was hard to watch, the business side is so big in the game. FixQuotes. https://fixquotes.com/quotes/it-was-hard-to-watch-the-business-side-is-so-big-162556/
Chicago Style
Sundin, Mats. "It was hard to watch, the business side is so big in the game." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/it-was-hard-to-watch-the-business-side-is-so-big-162556/.
MLA Style (9th ed.)
"It was hard to watch, the business side is so big in the game." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/it-was-hard-to-watch-the-business-side-is-so-big-162556/. Accessed 12 Feb. 2026.


