"It was hard to watch, the business side is so big in the game"
About this Quote
There is a particular kind of heartbreak that doesn’t show up on highlight reels: watching a sport you love get negotiated like a portfolio. Mats Sundin’s line lands because it’s understated, almost reluctant. “Hard to watch” isn’t outrage; it’s disappointment from someone who’s been inside the machine long enough to know the gears aren’t new. He’s not pretending hockey was ever a pure meritocracy. He’s registering the moment when the transactional part stops being background noise and becomes the whole soundtrack.
“The business side is so big” carries a quiet accusation without naming villains. It shifts the focus from individual choices (a player chasing money, a team making a cutthroat trade) to a system that rewards those choices. The subtext is generational: for a star who came up in an era when loyalty and identity were still major currencies, today’s league can feel like a series of assets constantly being re-priced. Fans are asked to buy jerseys and belief while being reminded, repeatedly, that the brand comes first.
Context matters: Sundin is a player associated with steadiness and leadership, not drama. That makes the critique sharper. When someone that measured says it’s “hard to watch,” he’s giving permission for the audience to admit what they already sense: the sport’s emotional contract with fans is being rewritten in corporate language, and everyone is expected to pretend it’s just “how the game works.”
“The business side is so big” carries a quiet accusation without naming villains. It shifts the focus from individual choices (a player chasing money, a team making a cutthroat trade) to a system that rewards those choices. The subtext is generational: for a star who came up in an era when loyalty and identity were still major currencies, today’s league can feel like a series of assets constantly being re-priced. Fans are asked to buy jerseys and belief while being reminded, repeatedly, that the brand comes first.
Context matters: Sundin is a player associated with steadiness and leadership, not drama. That makes the critique sharper. When someone that measured says it’s “hard to watch,” he’s giving permission for the audience to admit what they already sense: the sport’s emotional contract with fans is being rewritten in corporate language, and everyone is expected to pretend it’s just “how the game works.”
Quote Details
| Topic | Business |
|---|---|
| Source | Help us find the source |
More Quotes by Mats
Add to List


