"It was like two different photographers, and shot in three different locations and it was really fun to do. There were 12 beautiful girls in it. It was great"
About this Quote
Gisele Bundchen’s line reads like a breezy behind-the-scenes recap, but the looseness is the point: it’s PR as personality. The sentence structure is a runway walk in words - quick pivots, casual escalation, little connective tissue. “Two different photographers” and “three different locations” signal production value without sounding self-important, a way of saying this wasn’t just another gig; it was an event. The detail is logistical, almost mundane, which helps sell authenticity: she’s not performing depth, she’s performing ease.
Then the camera pans to what the culture actually rewards: “12 beautiful girls.” Bundchen names the commodity directly. In fashion, beauty isn’t subtext; it’s inventory. Dropping that number does two things at once. It frames the shoot as abundance (a spectacle worth watching) and positions her comfortably at the center of it, as someone for whom beauty is not a sensitive topic but the ambient environment. There’s also a careful neutrality: no rivalry, no comparison, just a glossy collective. That’s strategic in an industry built on hierarchy; she avoids sounding threatened while still emphasizing the glamour.
The repeated “really fun” and “It was great” are not empty adjectives so much as a refusal of complication. Models, especially supermodels, are expected to make labor look like play. Bundchen’s intent is to keep the fantasy frictionless: hard work disappears, the machinery of image-making becomes a good time, and the viewer is left with the simplest, most marketable takeaway - desirability, multiplied, and effortlessly managed.
Then the camera pans to what the culture actually rewards: “12 beautiful girls.” Bundchen names the commodity directly. In fashion, beauty isn’t subtext; it’s inventory. Dropping that number does two things at once. It frames the shoot as abundance (a spectacle worth watching) and positions her comfortably at the center of it, as someone for whom beauty is not a sensitive topic but the ambient environment. There’s also a careful neutrality: no rivalry, no comparison, just a glossy collective. That’s strategic in an industry built on hierarchy; she avoids sounding threatened while still emphasizing the glamour.
The repeated “really fun” and “It was great” are not empty adjectives so much as a refusal of complication. Models, especially supermodels, are expected to make labor look like play. Bundchen’s intent is to keep the fantasy frictionless: hard work disappears, the machinery of image-making becomes a good time, and the viewer is left with the simplest, most marketable takeaway - desirability, multiplied, and effortlessly managed.
Quote Details
| Topic | Art |
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