Creativity Quote by Neil Tennant

Tennant is describing a thrill that lives in the margins of a concert: not the polished middle, but the hinge moments when the room decides whether the night matters. The entrance and the encore are rituals of permission. First, the audience grants attention; later, it grants approval. By singling out those bookends as “most exciting,” he’s quietly admitting that the real drama of live pop isn’t technical perfection, it’s the negotiation of desire between performer and crowd.

The line also reads like a mission statement for the Pet Shop Boys’ particular kind of spectacle. Tennant frames the show as something that “kept on developing,” pushing against the old assumption that a concert is just the album reproduced with louder drums. This is pop as theater: pacing, reveal, escalation, payoff. The subtext is competitive, almost anxious. In an era when synth-pop was often dismissed as static, “press play” music, he’s staking a claim that their live identity is built, not presumed. “We tried to do that” sounds modest, but it’s also craft-talk: iteration, testing, tightening.

Context matters because Tennant comes from a duo whose art is controlled, conceptual, and image-conscious. The emphasis on development suggests an awareness of audience attention as fragile - and of pop culture’s demand for novelty. The encore becomes more than a bonus track; it’s the proof of life, the moment the show graduates from performance into event.