Success Quote by Edward Thorndike

Thorndike’s “of course” is doing the dirtiest work in the sentence. It’s a velvet rope of inevitability: if you’re reasonable, you’ll accept that studying “human nature” naturally leads to controlling it. That casual certainty captures an early-20th-century faith in expertise, measurement, and social engineering - the idea that psychology wouldn’t just describe people, it would optimize them.

The intent is missionary and managerial at once. Thorndike, a key figure in behaviorism and educational psychology, is staking a claim for his discipline as an instrument of governance: knowledge as leverage. The verb “controlling” is blunt, but it’s quickly softened by a moral alibi, “the common weal,” a phrase that sounds civic-minded while leaving the decision of what counts as “common” and “weal” safely in the hands of professionals. That’s the subtext: power framed as care.

Context matters because Thorndike’s era was saturated with institutional ambitions - mass schooling, industrial efficiency, standardized testing, IQ debates, and the broader Progressive impulse to manage social problems scientifically. His work helped build tools that could be used to help students learn better, but also to sort, track, and constrain them. The line “directly or indirectly, soon or late” is a rhetorical hedge that also functions as a promise: even if today’s research feels abstract, it will pay off as an apparatus of influence.

What makes the quote land now is its honesty about a dynamic we often pretend is accidental. Psychology, marketing, surveillance tech, and policy design still run on Thorndike’s premise: understanding people is rarely neutral; it’s a precondition for shaping them.