"It'd be nice to make lots of money but it's quite difficult, because every time I make lots of money I make a bigger piece that costs lots of money"
About this Quote
The line works because it s both a joke and a dodge. He pretends the barrier to wealth is practical (big work costs big money), not moral or aesthetic. Yet that practicality is the point: in Hirst s world, production value is not a regrettable side effect, it s a credential. Tanks for sharks, vitrines, assistants, fabrication teams, shipping, insurance, storage, handlers, the whole apparatus of contemporary art becomes the hidden subject of the work. He s describing an economy where the artwork is inseparable from the infrastructure that keeps it rare, monumental, and tradable.
Context matters: Hirst rose with the Young British Artists in the 1990s, when shock, branding, and savvy patronage made notoriety convertible into price. His quote gently mocks the fantasy that artists either sell out or stay pure. Instead, he suggests the system absorbs profit by demanding escalation. The subtext is almost bleak: you don t get to cash out, because the market rewards you for reinvesting in a bigger myth of yourself.
Quote Details
| Topic | Money |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Hirst, Damien. (2026, January 16). It'd be nice to make lots of money but it's quite difficult, because every time I make lots of money I make a bigger piece that costs lots of money. FixQuotes. https://fixquotes.com/quotes/itd-be-nice-to-make-lots-of-money-but-its-quite-110683/
Chicago Style
Hirst, Damien. "It'd be nice to make lots of money but it's quite difficult, because every time I make lots of money I make a bigger piece that costs lots of money." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/itd-be-nice-to-make-lots-of-money-but-its-quite-110683/.
MLA Style (9th ed.)
"It'd be nice to make lots of money but it's quite difficult, because every time I make lots of money I make a bigger piece that costs lots of money." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/itd-be-nice-to-make-lots-of-money-but-its-quite-110683/. Accessed 21 Feb. 2026.






