"It's a battle to be seen in the world of advertisers and in the world of business as a serious force"
About this Quote
Hume’s pairing of “advertisers” and “business” points to the quiet power structure that sits behind media and public influence. Advertisers don’t just buy space; they act as informal regulators, rewarding outlets and personalities they see as stable, brand-safe, and worth betting on. “Business” widens that circle to include investors, executives, and institutional gatekeepers who decide whose platform is “serious” and whose is treated as a hobby, a side hustle, or a temporary spectacle. The subtext: credibility is a currency you have to earn in rooms you may not control.
“Serious force” is deliberately industrial language - force as leverage, not fame. It implies scale, durability, and the ability to shape outcomes. That choice also hints at a longstanding media anxiety: editorial impact can be real while financial validation lags behind, because the marketplace doesn’t reward truth or craft; it rewards predictability, audience capture, and risk management.
Contextually, this fits a media environment where influence is constantly being renegotiated - between legacy institutions and insurgent voices, between journalism and entertainment, between public trust and ad-driven incentives. Hume’s sentence reads like a veteran’s realism: in modern media, you’re not only reporting on power. You’re also applying to be recognized as it.
Quote Details
| Topic | Business |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Hume, Brit. (2026, January 17). It's a battle to be seen in the world of advertisers and in the world of business as a serious force. FixQuotes. https://fixquotes.com/quotes/its-a-battle-to-be-seen-in-the-world-of-44438/
Chicago Style
Hume, Brit. "It's a battle to be seen in the world of advertisers and in the world of business as a serious force." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/its-a-battle-to-be-seen-in-the-world-of-44438/.
MLA Style (9th ed.)
"It's a battle to be seen in the world of advertisers and in the world of business as a serious force." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/its-a-battle-to-be-seen-in-the-world-of-44438/. Accessed 21 Feb. 2026.







