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War & Peace Quote by Brit Hume

"It's a battle to be seen in the world of advertisers and in the world of business as a serious force"

About this Quote

“Battle” is the tell: Brit Hume isn’t describing a polite career climb so much as a turf war over legitimacy. In one word, he frames visibility as something you don’t receive, you seize - and what you’re seizing isn’t attention but respect. The line is about the difference between being noticed and being counted.

Hume’s pairing of “advertisers” and “business” points to the quiet power structure that sits behind media and public influence. Advertisers don’t just buy space; they act as informal regulators, rewarding outlets and personalities they see as stable, brand-safe, and worth betting on. “Business” widens that circle to include investors, executives, and institutional gatekeepers who decide whose platform is “serious” and whose is treated as a hobby, a side hustle, or a temporary spectacle. The subtext: credibility is a currency you have to earn in rooms you may not control.

“Serious force” is deliberately industrial language - force as leverage, not fame. It implies scale, durability, and the ability to shape outcomes. That choice also hints at a longstanding media anxiety: editorial impact can be real while financial validation lags behind, because the marketplace doesn’t reward truth or craft; it rewards predictability, audience capture, and risk management.

Contextually, this fits a media environment where influence is constantly being renegotiated - between legacy institutions and insurgent voices, between journalism and entertainment, between public trust and ad-driven incentives. Hume’s sentence reads like a veteran’s realism: in modern media, you’re not only reporting on power. You’re also applying to be recognized as it.

Quote Details

TopicBusiness
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Citation Formats

APA Style (7th ed.)
Hume, Brit. (2026, January 17). It's a battle to be seen in the world of advertisers and in the world of business as a serious force. FixQuotes. https://fixquotes.com/quotes/its-a-battle-to-be-seen-in-the-world-of-44438/

Chicago Style
Hume, Brit. "It's a battle to be seen in the world of advertisers and in the world of business as a serious force." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/its-a-battle-to-be-seen-in-the-world-of-44438/.

MLA Style (9th ed.)
"It's a battle to be seen in the world of advertisers and in the world of business as a serious force." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/its-a-battle-to-be-seen-in-the-world-of-44438/. Accessed 21 Feb. 2026.

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About the Author

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Brit Hume (born June 22, 1943) is a Journalist from USA.

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