Science & Tech Quote by Stephen Covey

Covey is doing two things at once: conceding the reality of mass media while quietly repositioning himself to stay relevant inside it. The opening move, "It's a fact", is the language of managerial authority, a preemptive strike against the romantic idea that books are the proper channel for serious thinking. He’s not lamenting the decline of reading; he’s acknowledging where attention has migrated and, by implication, where influence now lives.

The subtext is classic Covey: effectiveness means meeting people where they are. Television becomes less a cultural villain than a distribution system. If most people absorb their worldview through screens, then the fight over values, habits, and civic literacy is already happening there. Covey’s interest in "new technology" isn’t starry-eyed futurism; it’s pragmatic evangelism. He wants the same content - personal responsibility, character, disciplined routines - delivered through the dominant medium of the moment.

The phrasing also reveals a soft power pitch. "Exciting" and "would like to do more" sounds humble, but it’s a strategic claim to modernity from a figure associated with print-era self-help. Coming from a businessman, it reads like market sensing: attention is the scarce commodity; channels change; the product must travel. In the background is a broader late-20th-century anxiety about media replacing deep reading. Covey sidesteps the moral panic and instead treats the shift as an opportunity to scale an ethic, not just sell a book.