Creativity Quote by Colin Greenwood

"It’s a full on job" lands like a tired laugh you don’t entirely mean, the kind you make when you’re acknowledging a truth that’s gotten too big to hold politely. Colin Greenwood frames "looking for human social responsibility" not as an ideal to admire, but as labor: exhausting, repetitive, and weirdly unpaid. That word choice matters. Responsibility is usually sold as a moral baseline, something people either have or lack. Greenwood flips it into a scavenger hunt in a world that keeps moving the goalposts.

The intent reads less like accusation and more like fatigue with systems that outsource decency. In the age of constant crises, "social responsibility" becomes a brand slogan, a corporate press release, a hashtag, a tote bag. If you actually go searching for it - in institutions, politics, celebrity activism, even your own daily habits - you’re confronted with how rare sustained accountability is, and how easy it is for performance to stand in for principle.

As a musician, Greenwood sits in a culture industry where sincerity is monetized and outrage is content. The subtext is that being awake to the world doesn’t automatically make you useful; it can feel like a second shift layered on top of normal life. The line also hints at disillusionment with the audience too: we want art to be ethical, companies to be ethical, leaders to be ethical, while treating ethics as something we consume rather than practice. Calling it a "job" is the point - responsibility isn’t a vibe. It’s work, and most people keep clocking out early.