Love & Passion Quote by Michael Owen Bruce

"It’s a gamble" is the unglamorous truth behind the reunion-industrial complex: getting the band back together isn’t just nostalgia, it’s risk management. Michael Owen Bruce frames the decision like a wager because that’s what it is in the live-music economy. A comeback can mint money and relevance, or it can expose that the chemistry was time-bound, the brand outdated, the myth punctured by aging bodies under harsh lights.

The Kiss reference is doing double duty. On the surface it’s a simple audience overlap: fans of theatrical hard rock are adjacent customers. Underneath, it’s a reminder that some acts have a protective costume built into the business model. Kiss’s makeup isn’t just style; it’s a mask that turns performers into durable characters. Bruce’s pointed aside - "we don’t do as much make-up" - signals vulnerability. Less theatrical armor means the audience reads you more literally: the years on your face, the strain in your voice, the limits of the setlist.

Then comes the quiet pivot from "we" to "Alice". That shift telegraphs hierarchy and stakes. Alice (almost certainly Alice Cooper, in a band context) is the marquee, the one with a solo career, a carefully maintained persona, and more brand equity to protect. For him, a reunion can only add another chapter; for her, it could rewrite the whole story in a less flattering key. The line isn’t cynical so much as professional: fame is a balance sheet, and reunions are audits.