"It's a great story. It's available for anyone else who wants to try it. We're not brilliant. We're not unbelievable. We're just two people who hit a nerve. I think it can be done again and again and again. More people should try it"
About this Quote
The most strategic line is the blunt self-demystification: "We're not brilliant. We're not unbelievable". In a culture that fetishizes the visionary founder, Moss treats charisma as a distraction from repeatable process. That isn't humility for its own sake; it's an argument about systems. If what they did "hit a nerve", the operative skill is not divine inspiration but sensitivity to a moment - reading taste, timing, and unmet demand. "Nerve" implies the public was already primed; they simply touched the right pressure point.
The repetition in "again and again and again" is doing rhetorical work, turning a personal win into a scalable concept. He's implicitly talking about access: the story is "available" only if people believe it's permissible to try, to enter rooms that have historically been guarded by capital, networks, and gatekeepers. "More people should try it" sounds democratic, but it also doubles as a market thesis: industries calcify when everyone waits for permission. Moss is selling the idea that cultural entrepreneurship isn't a lottery ticket. It's a pattern, if you're willing to risk being ordinary in public long enough to become inevitable.
Quote Details
| Topic | Motivational |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Moss, Jerry. (2026, January 15). It's a great story. It's available for anyone else who wants to try it. We're not brilliant. We're not unbelievable. We're just two people who hit a nerve. I think it can be done again and again and again. More people should try it. FixQuotes. https://fixquotes.com/quotes/its-a-great-story-its-available-for-anyone-else-162687/
Chicago Style
Moss, Jerry. "It's a great story. It's available for anyone else who wants to try it. We're not brilliant. We're not unbelievable. We're just two people who hit a nerve. I think it can be done again and again and again. More people should try it." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/its-a-great-story-its-available-for-anyone-else-162687/.
MLA Style (9th ed.)
"It's a great story. It's available for anyone else who wants to try it. We're not brilliant. We're not unbelievable. We're just two people who hit a nerve. I think it can be done again and again and again. More people should try it." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/its-a-great-story-its-available-for-anyone-else-162687/. Accessed 12 Feb. 2026.






