"It's a market economy. Apparently the demand for great coaches exceeds the supply, so of course the price of good coaches is going to be high"

In this quote, Michael Gartner is talking about the idea of a market economy and how it relates to the field of training. He discusses that in a market economy, the cost of a good or service is figured out by the balance in between supply and demand. In this case, the demand for excellent coaches is higher than the supply, meaning that there are insufficient extremely experienced coaches offered to meet the demand. As an outcome, the rate of good coaches is driven up due to the shortage of supply. Gartner's statement highlights the competitive nature of the training market and how it can lead to high costs for those looking for premier coaches.