Time & Perspective Quote by Jonah Lomu

“It’s a really exciting time to be involved in Welsh rugby” lands like a friendly soundbite, but the subtext is pure competitive electricity. Jonah Lomu wasn’t a Welsh icon; he was the most famous export of New Zealand rugby’s new era, the human highlight reel who helped turn the sport into a global entertainment product in the mid-1990s. When someone like that blesses Welsh rugby with the word “exciting,” he’s not just complimenting a nation’s pastime. He’s signaling that Wales is moving from tradition to momentum, from romantic underdog narratives to something sharper: belief.

The phrasing is tellingly broad. Not “winning,” not “dominant,” not even “improving” - “exciting.” That’s the language of possibility rather than certainty, and it’s strategically generous. It invites everyone in: players, coaches, fans, sponsors, administrators. Lomu understood that modern rugby isn’t only decided in scrums; it’s built through buzz, infrastructure, and the sense that you’re part of a rising project.

Context matters: Wales has long carried the weight of myth (coalfield grit, packed terraces, golden eras) alongside anxieties about resources, regional politics, and competing sports economies. Lomu’s line validates the present tense. It reframes Welsh rugby not as a museum of past glory but as a live scene worth joining now. Coming from an athlete who embodied rugby’s shift into a faster, more marketable spectacle, it reads like a stamp of relevance - and a subtle dare to live up to it.