Love Quote by Frank Luntz

“It’s all emotion” is the tell, and Frank Luntz knows it lands because it’s half confession, half permission slip. As a pollster and message engineer, he’s spent a career proving that voters don’t move by white papers; they move by vibes that later recruit “reasons” as backup. The line isn’t arguing against rationality so much as demoting it from the driver’s seat.

The craft is in the normalization. Luntz picks love and vacation on purpose: two socially approved states where we openly suspend spreadsheets and call it healthy. By pairing politics with romance and leisure, he launders persuasion into something benign, even cozy. If you object to being “emotional,” you’re cast as the crank who doesn’t understand how humans actually work. The subtext: stop demanding logic tests from political messaging; the real game is affect, identity, and belonging.

There’s a quieter, sharper implication: if emotion is inevitable, then whoever can cue it most effectively deserves to win. That’s not a civic ideal; it’s a tactical framework. Luntz’s phrasing also shields the manipulator. If everyone is emotional, then targeted language, fear cues, and moral framing become “just communication,” not engineering.

Context matters because this is the era of politics as branding. Luntz helped popularize euphemisms that reshape policy through feeling (“death tax,” “energy exploration”). The quote reads like a mission statement for a post-ideological marketplace: don’t fight the fact that people aren’t rational. Exploit it elegantly, then call it human nature.