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Politics & Power Quote by Yahoo Serious

"It's because we are so flooded with American culture that we're startled when we see ourselves up there on the screen"

About this Quote

The line lands like a sly confession from a filmmaker who understands that cinema isn’t just entertainment; it’s a mirror with a foreign manufacturer’s label still stuck on the glass. Yahoo Serious is talking about the colonial hangover of screens: when the default imagery, accents, and story grammar come overwhelmingly from the U.S., local identity stops feeling like a norm and starts feeling like a novelty. The “startled” reaction isn’t pride alone. It’s the jolt of recognition after a long stretch of cultural outsourcing, the uncanny sensation of hearing your own voice played back in a room where you’ve been trained to listen for someone else’s.

The intent is both defensive and playful. Serious, best known for broad Australian comedies that riff on national myth and American genre conventions, frames Australianness as something audiences have been subtly taught to treat as second-tier or peripheral. “Flooded” is doing heavy lifting: it suggests not a fair exchange but saturation, a media ecology where Hollywood’s scale and repetition don’t merely compete with local stories, they recalibrate taste itself. You don’t just consume American culture; you internalize its camera angles of heroism, romance, and cool.

The subtext is a challenge to cultural self-erasure. If seeing “ourselves” feels startling, that’s a problem of visibility and power, not of quality. Serious is arguing that national cinema has to fight not only for funding or distribution, but for psychological permission: the right to appear onscreen without being treated as a curiosity.

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APA Style (7th ed.)
Serious, Yahoo. (2026, January 16). It's because we are so flooded with American culture that we're startled when we see ourselves up there on the screen. FixQuotes. https://fixquotes.com/quotes/its-because-we-are-so-flooded-with-american-94336/

Chicago Style
Serious, Yahoo. "It's because we are so flooded with American culture that we're startled when we see ourselves up there on the screen." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/its-because-we-are-so-flooded-with-american-94336/.

MLA Style (9th ed.)
"It's because we are so flooded with American culture that we're startled when we see ourselves up there on the screen." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/its-because-we-are-so-flooded-with-american-94336/. Accessed 5 Feb. 2026.

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Flooded with American Culture: Yahoo Serious on Self-Representation
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Yahoo Serious (born July 27, 1953) is a Director from Australia.

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