"It's crucial to keep in mind that the hundreds of millions of dollars now spent on prescription drug advertisements are ultimately paid for by consumers in the form a higher drug prices"
About this Quote
The specific intent is political pressure. Simpson isn’t merely criticizing advertising aesthetics; he’s building a commonsense case for regulation or restraint by relocating blame. If patients are angry about prices, the industry would rather point to research costs, supply chains, or insurers. Simpson points to something ordinary people actually see every night on TV: brand-name drug commercials. That visibility matters. It turns an opaque pricing system into a tangible villain.
The subtext is also a shot at the American exception. The U.S. is one of the few countries that permits direct-to-consumer prescription drug advertising, and those ads are famously emotional: sunsets, soft-focus families, a breeze of reassurance over a list of side effects. Simpson’s line punctures that mood. He’s saying the comfort is purchased, and you’re the one buying it twice - once in premiums or co-pays, again at the pharmacy counter.
Contextually, this fits a long-running bipartisan frustration: voters hate high drug prices, lawmakers want a target that looks discretionary, and ad spending is easier to moralize than the algebra of patents and rebate pipelines. It works because it offers a clean narrative in a messy system: stop paying for persuasion, start paying for medicine.
Quote Details
| Topic | Money |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Simpson, Michael K. (2026, January 17). It's crucial to keep in mind that the hundreds of millions of dollars now spent on prescription drug advertisements are ultimately paid for by consumers in the form a higher drug prices. FixQuotes. https://fixquotes.com/quotes/its-crucial-to-keep-in-mind-that-the-hundreds-of-73556/
Chicago Style
Simpson, Michael K. "It's crucial to keep in mind that the hundreds of millions of dollars now spent on prescription drug advertisements are ultimately paid for by consumers in the form a higher drug prices." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/its-crucial-to-keep-in-mind-that-the-hundreds-of-73556/.
MLA Style (9th ed.)
"It's crucial to keep in mind that the hundreds of millions of dollars now spent on prescription drug advertisements are ultimately paid for by consumers in the form a higher drug prices." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/its-crucial-to-keep-in-mind-that-the-hundreds-of-73556/. Accessed 12 Feb. 2026.
